SwissCraft a social recruitment agency specialising in hiring skilled labour for tech companies in Switzerland. Geri Nunes, the founder and an experienced marketer, wanted to build a website to showcase his understanding of the marketing and the edge Swisscraft would give over other firms in the region.
He planned on using the website as a part of this email and presentation pitches to execs who were his potential clients.
<aside> 👉 Live link: https://swiisscraft.mpstg.com/ Password: madhatter
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When Geri came to us, he had an idea for his business and a vision on how he wanted his website to look like but no branding or ground work in place. We started with the branding of the company as the first thing.
After 2 weeks of sketches, we presented a logo mark with 2 options to Geri:
Geri loved the mark. Since his business was for craftspeople, Geri choose to go with option 2. With the branding in place, we developed the brand guide. The Brand guide included the following: