Stephen Storey is a twitter influencer and an independent Insurance Adjuster. He wanted to create a website which served as a unique space to give people an introduction to him and his background.
As a part of the website he also wanted to have a specific landing page for a course he created for people wanting to get into the insurance adjustment space. Since he was offering this to a niche audience, he wanted the page to show luxury, freedom and elegance. Stephen also wanted to run ads on the page and get more conversions on the page.
<aside> 👉 Live link: https://sstorey.mpstg.com/ Pass: madhatter
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When Stephen came to us, he just had a logo and an idea to create a landing page. He was new to the leadgen space and wanted to experiment to see if the brought in channels brought in revenue for him. So we started our engagement with the landing page.
Before we dove into design, we first created the page structure in Figma to ensure we captured his needs and vision correctly. The page structure outline all the key sections with CTAs in periodic intervals to drive signups.
After the page structure was discussed and agreed upon, we went into design and later to the webpage development. Since he only had the logo, we created the brand guide for him to use on the website and other places. The Brand guide included the following:
